Table of Contents
Table of Contents

Real Estate Crowdfunding: Meaning, Pros and Cons, Limitations

Real estate crowdfunding is a way to raise money online for real estate acquisitions from a large group of investors. Individuals and businesses can use crowdfunding to access capital from a large group of potential investors on internet platforms and social media sites. The idea behind crowdfunding is that many people may be willing to invest a small amount in such projects, and when they do, large sums of money can be raised pretty quickly.

Key Takeaways

  • Real estate crowdfunding uses social media and the Internet to connect investors to property investments.
  • Real estate crowdfunding is similar to equity investing since an investor can buy into a property and become a shareholder.
  • Companies can use crowdfunding to access capital they might not otherwise be able to raise.
  • Crowdfunding offers investors the ability to become shareholders in a real estate property.

How Real Estate Crowdfunding Works

Crowdfunding involves raising capital from investors by using the internet or social media sites to reach a large group of investors. Crowdfunding has been associated with donations for those in need and with equity transactions that enable small- and midsized entities to pool money and use the funds to put money into the company's future, such as buying equipment or building a manufacturing plant.?

Crowdfunding for investments followed the passage of the Jumpstart Our Business Startups Act (JOBS), which permits crowdfunding for ventures in small and midsized companies. The 2012 law lowered reporting requirements for small companies and loosened Securities and Exchange Commission (SEC) regulations on small businesses, allowing a broader use of crowdfunded investing. However, it included limits on how much an investor can put money in crowdfunding offerings based on their net worth and income.

The SEC later enacted Rule 506(c) under Regulation D, which permitted public ads for securities on the condition that all investors were verified as accredited. Regulation A+ in 2015 enabled firms to garner up to $75 million annually from public investors.

In 2020, the SEC put into effect Regulation Crowdfunding (CF), which allows entities to adopt a “common owner CF” model for fundraising, which includes real estate and small business initiatives. A year later, the SEC increased the investment ceiling under Regulation CF from $1.07 million to $5 million, significantly expanding the scale of opportunities for nonaccredited investors.

Real estate crowdfunding is similar to the equity version of it in that an investor can buy into a property and become a shareholder. Investors don't need to purchase entire properties, and they earn a part of the profits generated from the investment based on the amount they invest. For example, revenue generated from a rental property or the proceeds of a sale would be paid to investors. Some of the best real estate crowdfunding sites offer investors a low entry point. As such, you can participate starting at about $1,000.

Real estate investors could only invest in real estate by buying physical property or investing in real estate investment trusts (REITs) before the JOBS Act. Crowdfunding has opened a new method for investing in real estate.

Advantages and Disadvantages of Real Estate Crowdfunding

Real estate crowdfunding can offer many benefits, such as wider access to property investments, but it's important to understand the drawbacks before you commit.


A major benefit of real estate crowdfunding is enabling individuals and businesses to solicit a large pool of investors for their projects. Investors stand to gain by getting a small cash stake in the property (or venture).

For investors, crowdfunding has much lower capital requirements than other ways of gaining a stake in real estate. Major property investments, like apartment buildings, offices, or hotels, can cost millions or tens of millions of dollars. Through crowdfunding, investors gain exposure to these investments without putting up a significant amount of capital, and often with minimums as low as $1,000.

The SEC has lifted a ban on those who are non-accredited from investing in crowdfunding activities. Previously, investors needed to be accredited, meaning they met certain income or net worth requirements. Non-accredited investors can participate in crowdfunding for equity and real estate transactions.


Real estate investment can be complicated enough before adding in the complexities of crowdfunding. Thus, everyday investors who crowdfund a real estate investment may not fully understand all the risks without spending a great deal of time doing research.

Even for successful investments, managing many investors requires resources, so fees can be high.

Crowdfunding is also relatively new, with the JOBS Act permitting it just over a decade ago. Thus, companies involved in real estate crowdfunding are newer, making it harder for you to find a longer track record to go on.

  • Access to a larger pool of investors

  • Lower minimum investment requirements

  • Large basket of investment opportunities

  • Open to non-accredited investors

  • Potential for loss

  • Companies and investors don't know each other

  • Lack of regulation

  • Strict rules and fees apply

  • Short history of crowdfunding makes it harder to find a long track record.

Equity crowdfunding was previously open only to accredited investors, including banks, pension plans, insurance companies, and affluent investors. For individuals to qualify as accredited investors, they had to have an income exceeding $200,000 or a net worth that exceeded $1,000,000.

Investment Limits for Crowdfunding

There are risks in any type of crowdfunding investment, and the SEC has imposed investment limits for non-accredited investors.?

Less than $124,000

If?either?your annual income?or?your net worth is less than?$124,000, then during any 12-month period, you can invest up to?$2,500?or up to 5% of the lesser of your annual income or net worth.?

More than $124,000

If?both?your annual income?and?your net worth are equal to or more than?$124,000, then during any 12-month period, you can invest up to 10% of your annual income or net worth, whichever is lesser, but you can't invest more than?$124,000.

How Does Crowdsourcing Real Estate Differ from Traditional Real Estate Investing?

Crowdsourcing real estate marks a significant shift from traditional real estate investing. While regular real estate investments typically require substantial capital upfront and involve either purchasing the property or investing in a real estate fund, crowdsourcing means you can invest with less money. Crowdsourcing still requires due diligence on your part, but you won't need to manage a property or other administrative details.

Can Crowdsourced Real Estate Investing Provide Steady Income?

Real estate investments can offer a steady income stream, for example, through rental income. On a crowdsourcing platform, you would receive a proportionate share of the rental income. This can provide regular, passive income, though that's subject to how much you invested and the performance and occupancy of the rental property.

How Large Is the Real Estate Crowdfunding Industry?

Real estate crowdfunding is a unique way of raising capital because it gives capital seekers access to a group of investors they wouldn't otherwise be able to solicit. According to Vantage Market Research, the global real estate crowdfunding market should reach $161.8 billion by 2030 from $11.5 billion recorded in 2022, with a compound annual growth of about 46.

The Bottom Line

Real estate crowdfunding allows everyday investors to invest in substantial real estate ventures, like hotels and apartment or office buildings. However, this industry is still relatively young, making it difficult for investors to research crowdfunding companies and their track records. If you're interested in real estate crowdfunding, don't skimp on your due diligence and consider your investment's potential risks and rewards.

Article Sources
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  1. Bloomberg. "The Future of Crowdfunding."

  2. United States Congress. "H.R.3606 - Jumpstart Our Business Startups–Summary."

  3. U.S. Securities and Exchange Commission, "Eliminating the Prohibition Against General Solicitation and General Advertising in Rule 506 and Rule 144A Offerings."

  4. U.S. Securities and Exchange Commission. "Regulation A+:?What Do We Know So Far?"?

  5. U.S. Securities and Exchange Commission, "SEC Adopts Rules to Facilitate Smaller Companies' Access to Capital."

  6. U.S. Securities and Exchange Commission. "Regulation Crowdfunding."

  7. FINRA. "Crowdfunding and the JOBS Act: What Investors Should Know."

  8. U.S. Securities and Exchange Commission. "Updated Investor Bulletin: Crowdfunding Investment Limits Increase."

  9. U.S. Securities and Exchange Commission. "Regulation A+: What Do We Know So Far?" Pages 1 and 28.

  10. U.S. Securities and Exchange Commission. "Updated Investor Bulletin: Accredited Investors."

  11. U.S. Securities and Exchange Commission. "Updated Investor Bulletin: Crowdfunding Investment Limits Increase."

  12. Yahoo! Finance. "Real Estate Crowdfunding Market Size & Share to Surpass $161.8 Billion by 2030."

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