Hope Now Alliance

What Is Hope Now Alliance?

The term Hope Now Alliance refers to a public-private initiative that worked to combat home foreclosures that emerged from the subprime mortgage market meltdown. The initiative was launched in 2007 and was comprised of members from the U.S. government, the secondary mortgage market, lenders, mortgage-backed securities (MBS) investors, and homeownership counseling organizations. The group focused its efforts on reversing the foreclosure trend focused on contacting homeowners for loan modifications and workouts. The organization suspended operations in 2020 because of the global COVID-19 pandemic.

Key Takeaways

  • Hope Now Alliance was formed in 2007 to help homeowners avert foreclosure.
  • The alliance was comprised of homeowner resources that navigate mortgage counseling, unemployment, and money management.
  • It also advocated for higher lending standards and more ethical conduct in the mortgage industry.
  • Hope Now Alliance was run out of the Housing Policy Council, a trade organization made up of lenders, services, insurers, and other market participants.
  • The organization closed down in 2020 because of the global COVID-19 pandemic.

Understanding Hope Now Alliance

The formation of Hope Now Alliance was the direct result of encouragement from the Treasury Department and the U.S. Department of Housing and Urban Development (HUD). Established in 2007, Hope Now Alliance's main goal was to create a unified, coordinated plan to assist homeowners, communities, and government partners to repair the mortgage market following the subprime mortgage crisis that led to the Great Recession.

It did this by fighting the wave of foreclosures across the country. The alliance's efforts were focused on providing assistance to homeowners who were in danger of losing their homes through loan forgiveness, modified loans, financial counseling, and workouts. Workouts are agreements that can result in a modified repayment plan or a loan modification. 

Hope Now Alliance also advocated for higher lending standards and more ethical conduct in the mortgage industry after the foreclosure wave subsided and the economy started to improve. It began to focus on stabilizing the housing market by making the mortgage process more straightforward and less risky for both lenders and borrowers.

Its tools included a nationally-promoted website with foreclosure prevention information, a 24-hour toll-free telephone number, and free phone counseling through the Homeownership Preservation Foundation, among other efforts.

Special Considerations

Although Hope Now Alliance was formed as a separate entity, its operations were run directly out of the Housing Policy Council as of 2008, according to The New York Times. The council was created in 2003 in order to push for a safe and sound system. It advocates for increased accountability and transparency in order to create a level playing field for everyone in the market.

Hope Now Alliance announced its closure in July 2020 due to problems stemming from the global COVID-19 pandemic. The alliance said it could no longer hold the large public gatherings that it once did to bring borrowers and lenders together due to social distancing guidelines. It also stated that increased automation in the industry made the organization redundant.

The Hope Now Alliance announced its closure in July 2020 due, in part, to the coronavirus pandemic.

Criticism of Hope Now Alliance

Hope Now Alliance was formed when the housing market was in a free fall because of the subprime mortgage lending crisis. The organization claimed that it helped over 1.7 million distressed borrowers as of the third quarter of 2009, and reported resolving over two million cases in 2014.

But the actual number of borrowers, defined as those who have received long-term help and were permanently not at risk for foreclosure as a result of their loan workout or modification, did not lose their homes to foreclosure and are able to obtain another mortgage, is unclear.

Critics claimed that the alliance did not do enough to aid distressed borrowers and that rollout of the group's assistance was uncoordinated, leaving homeowners confused and still at risk for foreclosure. They also claimed that the alliance’s member firms were slow to move, in part because as lenders and investors they stood to lose money on their investment if borrowers received loan modifications that lowered the amount of money owed on their loan.

The core criticism was that Hope Now Alliance marketed itself heavily to homeowners as a source of help, but was actually gatekeeping who received help to aid the least risky borrowers in order to benefit lenders.

Article Sources

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  1. Community-Wealth.org. "HOPE NOW." Accessed March 24, 2021.

  2. The White House. "Homeownership." Accessed March 24, 2021.

  3. FRASER. "HOPE NOW Alliance Created to Help Distressed Homeowners." Accessed March 24, 2021.

  4. The New York Times. "Distressed Owners Are Frustrated by Aid Group." Accessed March 24, 2021.

  5. Housing Policy Council. "About HPC." Accessed March 24, 2021.

  6. National Mortgage News. "Hope Now to suspend operations, citing coronavirus restrictions." Accessed March 24, 2021,

  7. SIEU Local 1991. "Hope Now Alliance. What's the Hope Now Alliance?" Accessed March 24, 2021.